I offer my clients CD's with all the edited images from their session or special event. However, my CD-ROM drive decided to stop working! I was in a panic! I had wedding photos ready to deliver and I could not get a CD made. What to do? I visited http://www.pexagontech.com/photoflashdrive/. They offer custom flash drives with no minimum order! What a lifesaver! I got a nice custom designed flash drive with the wedding date and couples names engraved on it. I also purchased a box to present it to them, all for a really reasonable price! Turn around time was reasonable and I received my item in the time frame promised. Check them out!
Monday, November 19, 2012
Sunday, November 11, 2012
Lessons In Marketing-Business Cards
Lessons In Marketing
In an earlier post, I mentioned that I would be purchasing some nicer business cards (moo.com) and seeing if they brought in more business than the free ones offered at http://www.vistaprint.com/. So far, I have not seen any difference. The nicer cards featured samples of my work. I thought if people picked up the card and liked the photograph, they would be more likely to call me for an appointment than someone who just got a standard card with my information.
However, this has not proved true. My standard cards all disappeared from a local children's boutique. My nicer cards with sample works are still at the local antique store where I left them 2 weeks ago! So I have to say, it's not worth it to spend the extra money on the nicer business cards. Neither business card has produced any bookings. Although my Facebook page has grown, it's hard to say if this is from the business cards or not.
You can check out my Facebook page here: Shannon's Snapshots. Please take a second to like my page.
Facebook Advertisement
I try to update my Facebook page daily. I do monthly specials and giveaway frequently. My page has grown in likes and I have received a few bookings from it, but it seems the majority of Facebook fans are simply liking my page and then disregarding it or not seeing it again in their news feed. Facebook and my business cards are all I have to get the word out about my business.
How do I make these more successful?
How do I get the word out?
How do I get people to chose me over other area photographers?
It seems like the only way people are interested in my Facebook page is if I am giving something away for free which of course, means no profit for me. How do I turn my business into a successful one and not just a hobby? Now that is a good question. Any suggestions?
In an earlier post, I mentioned that I would be purchasing some nicer business cards (moo.com) and seeing if they brought in more business than the free ones offered at http://www.vistaprint.com/. So far, I have not seen any difference. The nicer cards featured samples of my work. I thought if people picked up the card and liked the photograph, they would be more likely to call me for an appointment than someone who just got a standard card with my information.
However, this has not proved true. My standard cards all disappeared from a local children's boutique. My nicer cards with sample works are still at the local antique store where I left them 2 weeks ago! So I have to say, it's not worth it to spend the extra money on the nicer business cards. Neither business card has produced any bookings. Although my Facebook page has grown, it's hard to say if this is from the business cards or not.
You can check out my Facebook page here: Shannon's Snapshots. Please take a second to like my page.
Facebook Advertisement
I try to update my Facebook page daily. I do monthly specials and giveaway frequently. My page has grown in likes and I have received a few bookings from it, but it seems the majority of Facebook fans are simply liking my page and then disregarding it or not seeing it again in their news feed. Facebook and my business cards are all I have to get the word out about my business.
How do I make these more successful?
How do I get the word out?
How do I get people to chose me over other area photographers?
It seems like the only way people are interested in my Facebook page is if I am giving something away for free which of course, means no profit for me. How do I turn my business into a successful one and not just a hobby? Now that is a good question. Any suggestions?
Monday, November 5, 2012
New Lenses Craze!
Okay, I can not wait to tell you all about Lensbaby! Check them out online at http://lensbaby.com/. From the website, "Lensbaby lenses mount directly onto your SLR or mirrorless camera body. Lensbaby lenses have interchangeable optics. Each Lensbaby lens comes with an optic installed. This optic can easily be removed and replaced with any of their 7 other optics. Each Lensbaby lens gives you access to our full line of creative effects. Choose the lens that fits your shooting style."
Flexibility and Creativity
These lenses can do so much more than your average lens! Depending on the lens you chose for your creative shooting style, you can bend them, squeeze them, and twist them. Here I will give you a run down of each lens and it's capabilities.
The Swivel Lens
Composer Pro-The Composer Pro is a refined version of the Composer with an upgraded swivel ball and focus mechanism that provide professional performance. You can learn more about the Composer Pro here: http://lensbaby.com/lenses-composer-pro
Composer-The award-winning Composer's design is based on a ball and socket configuration that delivers smooth creative effects photography with ease. You can learn more about the Composer(my personal favorite!) here: http://lensbaby.com/lenses-composer
The Squeeze Lens
Muse- Perfect for fast and loose, artistic photography. Squeeze the Muse to focus, hold it steady and shoot. The Muse does not lock in place. Learn more about Muse here: http://lensbaby.com/lenses-muse
Spark-Express your creativity and capture the magic of everyday moments with the Lensbaby Spark. Learn more about Spark at: http://lensbaby.com/lenses-spark
Straight Lens
Scout-The only unbending lens offered by Lensbaby. Scout is perfect for Fisheye photography because your image will always be perfectly centered.Learn more about Scout at: http://lensbaby.com/lenses-scout
Optics System
The optics system offered at Lensbaby makes creative photography fun, affordable, and easy! Lensbaby offers 8 interchangeable optics. Each optic produces a different creative effect. Start with a sweet spot of focus surrounded by dynamic blur or a fun fisheye, then swap your optic to experiment with a sharp slice of focus bordered by smooth blur, soft focus, or pinhole photography.
You can view videos, sign up for their newsletter, check out their blog, and more at http://lensbaby.com/.
Flexibility and Creativity
These lenses can do so much more than your average lens! Depending on the lens you chose for your creative shooting style, you can bend them, squeeze them, and twist them. Here I will give you a run down of each lens and it's capabilities.
The Swivel Lens
Composer Pro-The Composer Pro is a refined version of the Composer with an upgraded swivel ball and focus mechanism that provide professional performance. You can learn more about the Composer Pro here: http://lensbaby.com/lenses-composer-pro
Composer-The award-winning Composer's design is based on a ball and socket configuration that delivers smooth creative effects photography with ease. You can learn more about the Composer(my personal favorite!) here: http://lensbaby.com/lenses-composer
The Squeeze Lens
Muse- Perfect for fast and loose, artistic photography. Squeeze the Muse to focus, hold it steady and shoot. The Muse does not lock in place. Learn more about Muse here: http://lensbaby.com/lenses-muse
Spark-Express your creativity and capture the magic of everyday moments with the Lensbaby Spark. Learn more about Spark at: http://lensbaby.com/lenses-spark
Straight Lens
Scout-The only unbending lens offered by Lensbaby. Scout is perfect for Fisheye photography because your image will always be perfectly centered.Learn more about Scout at: http://lensbaby.com/lenses-scout
Optics System
The optics system offered at Lensbaby makes creative photography fun, affordable, and easy! Lensbaby offers 8 interchangeable optics. Each optic produces a different creative effect. Start with a sweet spot of focus surrounded by dynamic blur or a fun fisheye, then swap your optic to experiment with a sharp slice of focus bordered by smooth blur, soft focus, or pinhole photography.
You can view videos, sign up for their newsletter, check out their blog, and more at http://lensbaby.com/.
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